MyLotto24 - ATL Marketing

We were approached to help create awareness of Ireland’s premium Lotto Betting Company (Part of the Zeal Network, the Global Social Gaming Company), via an ATL National marketing campaign.

Working closely with a copywriter, creative messaging was produced which targeted audiences through engaging and location specific copy. Creative OOH output included design for prominent static billboard, posters and Bus Graphics along-side Digital Screens. The creative was also translated online across various key digital touch points, including social media and digital banners to play a key part in pushing the brand throughout Ireland.