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The BGO Group - Brand Identity

The Bgo Group waved farewell to Paris Hilton and the late Verne Troyer as their brand ambassadors and needed a fresh new look to represent the exciting, immersive and fun world of this leader in the online casino sector.

Working closely with a 3D specialist, we Art Directed the production of a set of social gaming related icons for each section of the main website (Slots, Live Casino and Bingo). We then took these isolated symbols and created an expansive world for them to live in.

This premium ATL branding was implemented not only on the website, but across digital marketing, emails, social media and also on offline assets including Direct Marketing and Exhibition Stages.