7Casino - Website & Branding

The BGO Group, a global leader in online social-gaming, required a brand new mobile first online Casino Platform that could easily be repurposed for its multiple new casino brands.

This platform would house BGO's new brand - 7Casino; a sophisticated but quirky brand, targeted at the older, higher value user.

With great USP’s and the main focus on user retention (within a highly competitive sector), not only did the cross-platform website need to represent a modern, digital experience but it had to be designed in such a way that it could easily be visually updated for future new casino brands; by using the same base platform skeleton and functionality, whilst still delivering a unique visual experience for new and creatively varied brands each time.

Following extensive competitor, product and existing user analysis and behaviour, the mobile first gaming platform was designed from the ground up, with UX and UI at the heart of the creative process.

We designed and produced not only the brand identity (across multiple touch points) but each individual page and element of the website, working closely with all departments and stakeholders throughout. The new brand and platform were successfully launched and well received across the sector; achieving their KPI’s with strong performances.